Is A New Penguin Update On it’s Way

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Back in April, Google released its Penguin update that really shook up the SEO world. Many websites were penalized due to certain SEO tactics used, mainly trying to target spam and trash links. But the aftermath of Penguin left a lot of companies and sites scrambling to get their links down with link removal tools. These sites were penalized for certain link building tactics, or rather penalized for link building tactics taking place on a given site. Now Matt Cutts is saying that a new update to Penguin may be on its way.

"penguin update"

 

The overall aim of the first Penguin update was to target sites that were overly optimized for SEO purposes, often meaning that they were linking to bad sites. A lot of other tactics took place that got domains penalized, for instance the use of keyword stuffing, unnatural anchor text usage, among others. For instance say you wrote for the site DigitalSatelliteDishTV, but if you placed it on a site that had nothing to do with television, or with an unrelated anchor text, then Penguin would hit you for that. Basically Google was trying to whittle down what was legitimate links, and what were trashy links.

"seo guide"

 

In fact, after the first round of Penguin updates, another version was released, but only affected a few sites, so it was nothing like the first round. With the possibility of a new update, SEOs might still have a reason to worry. Matt Cutts, Google’s head of search spam, has mentioned that no one will want to see the next of the Penguin updates. Reportedly, around 65% of SEOs were hurt. There is no telling how big the next update is, but it is fair to say that people should be on the lookout.

All of this seems to be more of an effort to cut down on SEO and link building tactics that are considered shady. It is good to see Google cracking down in order to deliver the best results to their customers. SEO still delivering quality link building approaches should have nothing to worry about, but in the case of lower efforts, people should be wary what they put on their sites.

 

About Author: 

Jordan is an SEO and social media blogger. You can follow him on Twitter @JPMendys.

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Article by Ahsanul Karim

Ahsanul Karim is the founder and admin of Tech Desighn . He is a Tech Blogger & writes on blogging, SEO, Facebook, Google Plus, Twitter tips & publish articles on latest tech gadgets.You can add him in Facebook, Twitter, Google+

Ahsanul has written 543 awesome articles.

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{ 4 comments… read them below or add one }

Franc Ramon August 25, 2012 at 11:05 am

Better get ready with high quality content as no matter how many upgrades you get from google. A good content would always work for you.
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Ahsanul Karim August 25, 2012 at 11:45 pm

Yes..unique & quality content will certainly beat penguin update
Ahsanul Karim recently posted…5 Free Best Android Green AppsMy Profile

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Naser @ Technology Blog August 25, 2012 at 10:53 pm

Happy to know that my traffic is neutral this penguin update :)
Naser @ Technology Blog recently posted…Gigabyte X11: The World’s Lightest UltrabookMy Profile

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Ahsanul Karim August 25, 2012 at 11:42 pm

Thats good. Anyway thanks for comment :)
Ahsanul Karim recently posted…Top 10 SEO Tips For WebmastersMy Profile

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