Designing your website is just the start of getting your site launched and open to public consumption. Once your website is up and running, there is still plenty of maintenance and routine tweaks you’ll want to take care of in order to make sure your site is running at its best, and continually offering content for visitors to keep coming back for.
The following tips should give you a nice start on keeping the dust from settling on your website:
Schedule Blog Posts and Social Media Updates:
Even those of us who work from home or never give ourselves a day off deserves a break every now and again. Give yourself the time to enjoy weekends, holidays, and special occasions by relying on plugins and third party services that enable you to schedule the publishing of new content.
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Keep all Scripts Up To Date:
This sounds like a no-brainer, but by preemptively addressing any potential security issues, you’ll keep your site running at top speed, and you’ll also greatly reduce the risk of losing content due to a security breach. Make sure you’re running your site on a top-notch server – get started with Network Solutions or a similarly reputable company to make sure you’ve got a great host.
Hire Guest Posters:
Sometimes the idea well can run dry, and when this happens you can avoid your site from becoming stale by publishing guest content. Offer to trade off on guest posts with other bloggers so that your respective websites will remain fresh and continually updated.
Create A Professional Looking Logo, and Stick with it:
Save yourself the headache of having to periodically re-brand the visuals of your website by sticking with the same logo. Change colors or add little seasonal accents, but stick to the same font and look in order to maintain consistency.
Use a simple header or sidebar navigation to make it easy for visitors to browse your website. Breadcrumbs – a trail of categories and links – can make it easier for visitors to navigate the sub-sections of your website.
Incorporate Social Media into Your Blog:
Include links to your Facebook profile and Twitter stream, and consider plugins that allow visitors to engage you right from your blog – no need to click away from your site just to like you on Facebook or follow you on Twitter.
Optimize for Search Engine and Human Visitors Alike:
Write killer content to engage visitors, but keep the search engine bots coming by using relevant keywords in headings, links, and paragraphs.
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