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Hello everyone . Just started to write in this blog . So today i will share something about SEO . I start with a post about it not show the full post on homepage. Or put another way, because using post excerpts instead of full .
First I want to clarify which are the excertps. Are post short, reduced, an extract from the original post. Suppose that your post has 200 words, an excerpt or extract usually has 50 or less.
WordPress gives us the ability to display excerpts instead of full post but only in the feed. The option is in “read settings” (another day i will also speak about the use of extracts in the feed). But now to use excerpts in your main page you have 4 options:
Edit your theme and where it says:
[ the_content () ]
[ the_excerpt () ]
or directly using a theme that already use this function or use a plugin, there are many, you search for them or you can also use the manual option to insert the code ‘more’ that surely everyone knows.
Advantages of not showing the full post on the homepage
Surely there will be more advantages, but I can think of 3 right now and very interesting:
Speed up site load
You can improve SEO
You can increase your visits
Explain each one.
Improve site speed
The site speed is improved because if you showed before 5 full post on the cover page html document that was something heavy, if now only samples 5 excerpts from the document then post weighed much less. Besides that no images will bring, or will make calls to load videos from youtube, fewer calls to the database, etc.. In summary a lighter place.
You can improve SEO
If you show all the post on the cover will happen you’ll have the same content on 2 pages (at least): the cover and the page of the post. That is duplicate content and is punishable by google and other search engines. This would be enhanced if:
on the cover a few post samples because the less post show it will seem more content
if you go too long without updating, then google cease to understand that the cover is a page that is updated often and see the pages even more equal.
Now, if the homepage is updated frequently, these problems do not occur and you do not care. But for risk?
Here is a video of people talking a little google on the issue of duplicate content and excerpts.